Stratagems of the Right

Saul Alinksy popularized the technique as Rule #13 [*1]. But David Brock of Media Matters perfected it [*2]. The modern iteration. (1) Find a controversial act, statement, or quote by a single flesh and blood human enemy. (2) Publicize the aforementioned in an isolated context that, by itself, elicits contempt toward the target. (3) Wait for the gaggle of leftist media arms [*3] in the mainstream to report it. (4) Contact the sponsors of and/or advertisers on the target enemy and ask them to disavow by pulling their association. (5) If they do not, veil a threat of a redirected reprise toward them of step (3). And voila. The resources to sustain the platform (and perhaps even the platform itself) for the enemy to sway the public is destroyed, which was the real goal all along. They used it on Glenn Beck [*4] (and look at the cheeto king now [*5]). They used it on Rush Limbaugh [*6]. They used it on Bill O'Reilly [*7]. The technique isn't reserved for millionaires...